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April 6, 2019
Law Firm Marketing Tips: Lead Generation for Law Firms
It doesn’t make sense for law firms to pay for online marketing and not connect the dots with inbound leads. Lead generation is crucial and, if NOT done right, you will watch your marketing dollars going down the drain. If you were asked these questions, could you answer them?
- How many new leads came in this week?
- How many new leads were converted into an initial consult?
- How many new consults resulted in new retainers?
If you cannot answer these three simple questions, you have a serious flaw in your system. Some law firms have spent thousands on websites, search engine optimization (SEO), social media, and PPC campaigns and yet they have no idea about what’s working and what isn’t. In desperation, they end up buying lists and blasting out emails. If you just bought a list, you just wasted your time and money!
Here are some facts:
- “76% of ADULTS looking for an attorney go online” (LexisNexis)
- Facebook, Instagram, Twitter and, depending on what type of law firm you are, social media is the #1 driver of website traffic (Shareaholic)
Of the 76% of adults searching online, most will be on their mobile devices; the rest on their laptops and desktops. If you are not on page 1, you aren’t visible to this 76%. But what does being on page 1 mean exactly? Your goal is to get to page 1 through PPC Advertising, Google Maps, Mobiles or Desktops. And, yes, they are all different and if you’re not on page 1, your competition is bound to be.
So, let’s assume you are on page 1 and someone is searching for an attorney; let’s say an immigration attorney. They call in from your Google Maps listing. How are you logging this call? Are you asking them how they found your listing? Remember, Google Maps will be able to give you a high level of analytics, but the detail will still be in your hands. Do you have a CRM platform that you work with? Not your billing platform, but a platform focused on business development. If you don’t have a CRM, log your calls in excel – if you don’t have a template, email us, we do! It is so important to capture each and every lead; you need to know how many people are calling or emailing and why. Are there trends in certain keywords that work better than others? Are the calls correlated to the types of services that are actually profitable for your law firm? Many questions need to be answered.
Lead generation is a tall order, but if you don’t support it correctly, it can cost you your reputation as well as losses in marketing dollars. Our online marketing is ALL about the technical know-how to get you visible; we have a great methodology and it works! Our team will connect the dots which will result in you being visible and generating leads.
If you want to be part of a team that cares about quality lead generation + SEO + content development, give us a call, we would love to speak with you: 855 433 3522.
