Law Firm SEO for Google Maps

Are You Visible on Google Maps?

Building an online presence is critical for local law firms. Mobile technology is a key part of developing an online presence. In the US, more Google searches take place on a mobile device than on a computer.[i] Ranking high on a Google Maps listing is a critical part of developing your local law firm’s online presence.

Google Maps is the most popular navigation app by a wide margin; it is used nearly six times as often as the second-most popular app.

The popularity of Google Maps makes it a critical component of ensuring your business gets noticed by consumers. Local SEO is crucial for local law firms looking to grow. The way to improve the ranking of your business in Google Maps is a multi-faceted process. It is completely separate from organic rankings outside of maps. At Iffel International Inc. we can take care of this process for you, but we will only serve one law firm per zip code or city. It’s crucial to be first — if we work with you, we will not work with your local competitor.

1 Client Per City – We Will Not Take On Your Competition

Making your law firm visible on Google Maps allows potential clients to find you easily on their mobile devices. An easy way to check if you are ranked on maps is to search for one of the services your firm offers. For example, if your law firm includes divorce attorneys, a quick search for “I need a divorce attorney near me” should show results that include your firm in the top three search results. If it doesn’t, your competitor is getting that potential business. This is the same for every specialty and service your local law firm offers.

At least 61% of all people search on Google click on one of the top 3 listings, and 95% click on the first page.[ii] If your law firm is not in one of those positions on Google Maps, you may be missing out on new clients that are trying to find you.

Working with SEO to get your firm into the top three listings for every service your law firm offers is key to attracting clients. Local maps SEO drives highly-specified local traffic to your business. Because of this, Google Maps optimizations is one of the most powerful investments for local SEO marketing.

A study found that 31.5% of searchers clicked on Google Maps results, with the remaining clicks going to paid ads and organic search results.[iii] In fact, Google Maps results typically appear above organic search engine result pages (SERPs). This means that ranking your local law firm on Google Maps may be a more efficient and effective way of generating traffic to your business than trying to rise up the ranks of organic SERPs.

Google Maps uses Google Places, a service that allows you to list your law firm’s location information on Google Maps. Once listed, your business becomes visible and searchable on Google. Proximity-based Google Maps results are becoming increasingly common. Therefore, a necessary step to appearing on Google Maps is to claim your Google My Business listing by entering information about your business including the business name, category, phone number, business hours, and location and then verifying this information through the mail. Such geographical information can be modified and added to as a business grows or changes location. This is just one of the many tools that can be used to help your law firm stand out on Google Maps and reach potential clients first.

If used correctly and strategically, Google Maps can play an important part in your law firm’s local marketing strategy. By having your law firm on the platform, you make yourself and your services more readily accessible. Iffel International Inc. can help your local law firm get the most out of Google Maps.

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